Why do you need to register a business name? When is business name registration important? And most importantly… how do you register a business name? In addition to helping you answer the questions above, this video covers tips on making sure the name you choose for your business is unique, and ways to minimize the chances that someone else will use the name you choose for your business.

A few links to the sites shown in this video:
–The United States Patent and Trademarks Office (USPTO): https://www.uspto.gov/
–The USPTO Trademark Electronic Search System (TESS): http://tmsearch.uspto.gov/bin/gate.exe?f=tess&state=4809:8vaqyw.1.1
–Helpful guides for small business owners on the USPTO website: https://www.uspto.gov/learning-and-resources/inventors-entrepreneurs-resources

If you’re interested in the story about The Body Shop, there’s a rather lengthy discussion of it in this book: https://books.google.co.nz/books?id=eYEeOkXtZ8cC&pg=PA615&lpg=PA615&dq=jon+entine+business+ethics+magazine+body+shop&source=bl&ots=YRTGYcLD3O&sig=ACfU3U3f2OREBSlJFitqo1y8qoOS406CMQ&hl=en&sa=X&ved=2ahUKEwilx-OmlvHgAhX173MBHSWpCdUQ6AEwBHoECAQQAQ#v=onepage&q=jon%20entine%20business%20ethics%20magazine%20body%20shop&f=false